Patchway Create - Brand Archetype - THE HERO Their goal is to exert mastery in a way that improves the world and become as competent as possible | Facebook
ebaqdesign - The hero archetype is definitely one of the most highly represented archetypes and personalities when it comes to branding. Examples of brands that use the hero archetype in their messaging:
![Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/cb57b18457df1ce133162a886bc9cd6affd2d8e3/7-Figure3-1.png)